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Video Advertising, YouTube API, Video Viewing Numbers - An Economic Reality

By Daryl Campbell | March 17, 2008

From un1crom at Social Mode:

Most people consume more TV in one day than all online video in a month. Sure, you can say that online video is moving very quickly. However, eventually you run out of time in the day and the slow down at the beginning of 2008 might be an indication of that.

Online video viewing is cutting into TV viewing behavior (time watching isn’t the only metric to pay attention to!), despite what the publishers want to claim.

un1crom has compiled some very interesting numbers along with providing some thorough analysis of what they mean and what it can mean for your business. Check it out.

(read more Video Advertising…)