The difference between being content and writing good content

by Micah Wells

Content and content. Two words that look the same. They’re spelled the same. But content and content are not pronounced the same and there’s a world of difference in their meaning.

To illustrate this difference, one warm day last summer was happily devoted by myself and a friend to fishing. It was a “picture-perfect” day. We didn’t forget a thing, and the weather was magnificent.

The lake was smooth as glass, and mirrored the beautiful scenery. As always in the great outdoors, the food and drink tasted better than ever. The conversation was most enjoyable.

Everything just right! We were content. Satisfied, happy, at peace with ourselves, and the way things were that day. We couldn’t have asked for more. Or, could we?

Our boat was well stocked with the fishing gear, food, drink, and the right bait. Or, so we thought. Even though we felt content, there was one ingredient missing. The one ingredient that would make this a perfect fishing day. What was that ingredient?

Content. Kontent, or kahntent. That which is contained, such as the contents of a bottle. In this case, we weren’t catching fish. We didn’t yet have the content we were really after.

Yes, we had been perfectly content for the first few hours - with our content. Tasty food and beverage, delightful conversation, the warm sun, the mirror-like water. It kept us content. But that didn’t last.

Now we wanted content. It was time to succeed with our primary goal - to catch fish. It was payday now. After driving the boat back to our pickup, I pulled from the bed of the truck, the content we should have employed in the first place. A fish-finder.

Fish-finders are a wonderful tecnological advantage for the fisherman. See, we made ourselves content (at first) to fish the “old-fashioned way”. But that wasn’t giving us the dividends we now wanted…fish.

Back out to the same waters, now armed with a “content” finder, no fish showed on the screen where we previously fished. We could have spent all day there, and been content. The content we were fishing for would surely have eluded us though.

Bottom-line is this: Equipped with the right tool, we now went on to enjoy an even more pleasing day. We found and caught our limits of the “content” we were working for. Enough content that we only kept the biggest and best fish, we could pick and choose.

Our websites and articles are so similar. The same principal applies to them, only more-so. On your website, in your article writing, you can’t merely be content for it to be a nice day. You can’t be content to just have enough to eat and drink. All the pleasant conversation in the world, is not going to give you much-needed content.

Content sells. Content is King. Search-engines love content. You’ve heard all these “catch-phrases”, and more. They are pointedly true. Generate unique-content, that is keyword-rich, and you will generate more traffic proportionately. Satisfy the ever content-hungry search engines, they will reward you well.

Rewards will be high page-ranking, Google placement, resulting in increased sales, and more traffic for your products or services. It’s really no different than my fish-finder. Next time you go “traffic-fishing”, use a good Content Finder.

What Your Content-Finder software should do for you

#1 Content produced should read perfectly well by real people as well as search engines.

#2 Produce totally unique content every time you use it.

#3 Leave no footprints that raise red flags from the search engines.

#4 It should put keywords in text naturally, and let you control the keyword-density.

#5 It should be compatible with other leading software.

#6 It should not rely on PLR material or articles that have been worked to death. Unique is the keyword here.

#7 You want no programming involved, easy to use, with full documentation and installation instructions.

#8 You want it to work really fast, and to not rely on dubious auto-substitution which results in gibberish.

#9 Important for your PC: You need it to run to your server, so it doesn’t take up any of your valuable disk space.

#10 Being fully-automatic will give you an enormous boost, and save so much time.

This can’t be stressed enough

Always create/generate real content, readable content, which is of real value to the real people who read it. These people are the “end-users”. They are the ones our content is directed towards.

Most of us aren’t really content “artists”. If you would like to easily create your very own masterpieces of content and keyword-rich articles or websites, seek-out someone who is a content artist. Don’t just be content. Go for the really good content.

(Anyone is welcome to use my articles. Please keep my links active, and author bio intact in your websites, or articles. Thank you.)

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