From USA Today:
Husbands and wives take note: If Valentine’s Day expectations aren’t met, your mate might soon be looking elsewhere for a little romance and appreciation.
That may sound like a cautionary tale, but for Noel Biderman and others who have founded dating websites for married people, it’s a lucrative business.
“The day after Valentine’s Day is one of our biggest days of the year,” says Biderman, founder and CEO of Ashley Madison, a 10-year-old site that unapologetically caters to “discreet” encounters for the married or otherwise attached. “People are disappointed by their spouses’ lack of effort, and they feel especially undervalued when there is a societal expectation of romance. Certain days of the year act as litmus tests for many people in relationships.”
He says his site actually saves marriages. Biderman knows of course this is pure grade-A crapola but when you’re making a lot of money sometimes you’ll say and do anything to justify it.
