From PhysOrg:

The researchers explored the advertising tactics of matchmaking that existed long before the invention of online dating sites and the Web. For example, many of the matchmaking sites use anecdotes and personal testimonies in advertising in the hope that consumers will accept the endorsement as fact.

Consumers must be cautious of customer satisfaction testimonies in online dating advertisements because the matchmaking sites have most likely pre-selected only satisfied customers, rather than a representative sample, the team said.

True that. It’s not like you are ever going to see a commerical where someone says how much the product sucked and the people that operate the business are all lying scumbags.