Discussing the problem with free online dating services awhile back I wrote:

A good deal of the [internet dating] success has to be credited to the free online dating services particularly places like Plenty of Fish which is the crown jewel of the no cost dating websites.

But even a powerhouse free dating service has its problems. Plenty of Fish founder Markus Frind stated on his blog in January,”I’m letting hundreds of millions of dollars in revenues slip through my fingers every year by sending people to competitors’ sites. Given what everyone else in the market is doing now the only real choice we have is to acquire a mass market paid dating site or build one myself.”

And it looks like Markus is doing just that.