The Internet Marketing Guide

tracking

4 Steps to Laser Precise Ad Tracking & Budget Management

Sunday, December 2nd, 2007

by Ettione Stuckey
Tracking your ads is very critical to your success online. You must, you must, you must, track your ads. Ad tracking allows you to see where your traffic is coming from. Okay, let’s say you’ve just found this killer promotion to get the word out about your product or service. You pay your […]

Testing your way to increased profits

Saturday, December 1st, 2007

by Margaret Miller
When I am consulting with businesses about advanced strategies to increase overall bottom-line profits, the one part of the business plan that I rarely see being implemented is a solid testing strategy as it pertains to marketing result tracking.
In fact, often times when I begin talking about testing
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ad tracking, internet marketing […]