The Internet Marketing Guide

pay per click

Pay Per Click Advertising Secrets

Thursday, March 20th, 2008

For more PPC videos all under one roof Click Here
pay per click advertising, pay per click internet advertising, pay per click marketing

Pay Per Click Advertising Can Be Very Risky Business

Thursday, March 6th, 2008

by Kirk Bannerman
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.
(read more Pay per click […]

Pay per Click v/s Organic Search Engine Optimization

Thursday, March 6th, 2008

by Isha Sharma
Organic search engine results are displayed as normal URLs on SERPs (Search Engine Result Pages). Although, both i.e. the results from organic optimization and PPC campaign are displayed on the same page, there are numerous differences between them:
(read more Pay per Click v/s SEO…)
pay per click marketing, seo optimization

The New PPC - Setting up Google Adwords Campaigns - Part 2

Thursday, February 28th, 2008

Continuing with setting up your adwords campaign.

adwords google guide, google adwords campaign management, pay per click, Video

Microsoft Moves Beyond Clicks With ‘Engagement’ Measurement

Thursday, February 28th, 2008

From Information Week:
Microsoft said that on March 1, it will begin beta testing Engagement ROI, engagement measurement reporting based on its Engagement Mapping technique. The reporting technology will be added to the company’s Atlas Media Console, an ad campaign management system that Microsoft acquired through its purchase of aQuantive.
The beta test will include […]

Google Adwords Campaign

Thursday, February 28th, 2008

This is part I of a video series on setting up a Google Adwords campaign.

adwords google guide, google adwords campaign management, pay per click, Video

Pay Per Click Video

Thursday, February 21st, 2008

Intro to PPC Advertising

pay per click, pay per click internet advertising, pay per click marketing, pay per click search, pay per click search engine, Video

SEO or PPC?

Thursday, February 21st, 2008

by Daryl Campbell
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge.
(read more SEO or PPC?…)
click marketing pay […]

Google Adwords 101

Tuesday, February 19th, 2008

by Daryl Campbell
You’ve probably encountered the word AdWords at least once or twice. You know it has something to do with Google. But if you were asked what AdWords is really about, would you be able to answer the question? If your answer is no, reading on will help you do just that.
(read more Google […]

Same Game, New Rules: Online Advertising with Google AdWords API

Tuesday, February 19th, 2008

by Daryl Campbell
You’ve probably heard over the grapevine something called Google AdWords API. Just three little letters and yet, it is a big thing to those who know what it means. But just before you’re told what API means, here’s a quick description of what AdWords is and how it works:
(read more Google AdWords API…) […]