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And the winner is…

By Daryl Campbell | May 5, 2008

From Alison Swersky at the BBC:

Microsoft wants to buy Yahoo in what analysts regard as a response to the seemingly unstoppable rise of Google.

The emergence of Google has been staggering for observers and threatening for established players in every market it has entered.

Microsoft’s response could level the playing field.

“This consolidates the marketplace down to Google versus Microsoft,” says Colin Gillis, analyst at stockbroker Canaccord Adams.

This article is from February but it really typifies who is the REAL winner in the Microsoft-Yahoo non deal.