The Internet Marketing Guide

Archive for February, 2008

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The New PPC - Setting up Google Adwords Campaigns - Part 2

Thursday, February 28th, 2008

Continuing with setting up your adwords campaign.

adwords google guide, google adwords campaign management, pay per click, Video

Microsoft Moves Beyond Clicks With ‘Engagement’ Measurement

Thursday, February 28th, 2008

From Information Week:
Microsoft said that on March 1, it will begin beta testing Engagement ROI, engagement measurement reporting based on its Engagement Mapping technique. The reporting technology will be added to the company’s Atlas Media Console, an ad campaign management system that Microsoft acquired through its purchase of aQuantive.
The beta test will include […]

Google Adwords Campaign

Thursday, February 28th, 2008

This is part I of a video series on setting up a Google Adwords campaign.

adwords google guide, google adwords campaign management, pay per click, Video

SEO Keyword Research Basics

Thursday, February 28th, 2008

keyword research and Search Engine Optimization SEO can get pretty indepth. and complicated. In this video Aaron Wall shows you the ABC’s of Keyword Research

Nobody asked me but…

Friday, February 22nd, 2008

If you are doing pay per click, seo optimization, article marketing, social bookmarking or all four check out this tool. You will find yourself using it multiple times per day.

keyword marketing, keyword research, keyword research tool, Keywords

Think of Keywords this way

Thursday, February 21st, 2008

By David Ferrers
The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he built a hotel in the right location it would make money. “Location, Location, Location” was his motto. Never build a hotel where there ain’t no traffic.
The same rule applies on the Internet. […]

Pay Per Click Video

Thursday, February 21st, 2008

Intro to PPC Advertising

pay per click, pay per click internet advertising, pay per click marketing, pay per click search, pay per click search engine, Video

SEO or PPC?

Thursday, February 21st, 2008

by Daryl Campbell
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge.
(read more SEO or PPC?…)
click marketing pay […]

Sharpen Your Keyword Tool

Thursday, February 21st, 2008

By Richard East
How many times have you hear the story of the lumberjack not stopping to sharpen his axe because he didn’t have the time? Well, no matter who you are or what you do, or whether your tools are physical or electronic, it will always be important to continually sharpen your tools.
(read more Sharpen […]

Search Engines And Keyword Stuffing

Wednesday, February 20th, 2008

By David Fishman
Keyword stuffing is a “Black Hat” technique. Cloaked pages, keyword stuffing and hidden text are just some of the techniques tried by many webmasters which are unapproved methods by search engines. One of the most widely used techniques is what is called keyword stuffing; this is defined by repeating the same word again […]

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